Todd Pepsi Jet – Leonard didn’t have that kind of dough, so he turned to his friend and fellow mountaineer Todd Hoffman, a businessman who was intrigued by his new friend’s proposition. The problem was that even if the ownership of the plane was legal (and they could find a way to monetize it later), there was a chance that the contest would end before they earned the required Pepsi points.
So they gave up on this unlikely dream—at least, that is, until Leonard discovered that individual Pepsi points could be purchased for 10 cents, meaning 7 million would cost him “only” $700,000. With Hoffman back on board as an investor, they sent a check to Pepsi to claim the chosen prize.
Todd Pepsi Jet
Source: media.washtimes.com
Still, Seattle college student Leonard took the offer seriously, and as he explains in Pepsi’s Where’s My Jet?, it didn’t take him long to figure out how to get a plane. The math was daunting: Since a 12-pack was worth five Pepsi Points, Leonard would have to buy 1.4 million 12-packs (that’s 16 million cans) at a cost of $4.3 million, to break even the required credit.
Aerial Maneuvers
So he has to figure out where to get 600,000 cubic feet of storage to hold his drinks. A legal battle ensued, resulting in Leonard teaming up with future Stormy Daniels attorney Michael Avenatti, who put the proverbial pedal to the metal in an effort to get Leonard what he wanted, even if it meant alienating Hoffman in the process.
. The Pepsi Point case, officially Leonard v. Pepsico, Inc., 88 F. Supp. 2d 116, (S.D.N.Y. 1999), statement of facts 210 F.3d 88 (2d Cir. 2000), held in the Southern District of New York in 1999.
According to the documents, Pepsi sued (according to the document, but a Google search says it was the opposite). Why? This seems like an aggressive move on Goliath’s part, but they were afraid that David would take the case to a court that was not so supportive of big business.
John Leonard, then a business student at Shoreline Community College in Washington, saw the ad in late 1995, when it was being tested regionally before rolling out nationally. Accumulating a lot of points meant drinking something like 16,800,000 cans of Pepsi, which Leonard did the math and determined would cost millions of dollars to buy that much soda;
Flying Lessons
He also created a business plan to attract investors, but was eventually told that the plan was too risky. However, later, Leonard realized that in addition to earning through product purchases, Pepsi Points can be purchased directly.
Cost: 10 cents per point. If the plane requires 7 million points, you should be able to buy it for $700,000, which is an absolute steal for a military-grade plane. Leonard also denied claims that he was simply seeking attention, though he eventually recruited then-law student Michael Avenatti, who tried to publicize the perception that Pepsi had failed to follow up on his offer.
(Avenatti, who is best known for representing adult film star Stormi Daniels when she sued then-President Donald Trump in 2018, is currently in federal prison for defrauding Daniels and was previously convicted in 2020 of trying to extort Nike.
) “I don’t want any publicity about this,” Leonard told The Seattle Times. They have brought this to the public eye. My only intention was to catch the plane. I am not trying to make a statement.
Is Pepsi Wheres My Jet A True Story?
I’m not looking for a deal. I just want a plane.” When the cola brand launched an award points scheme in the 1990s, John Leonard found a loophole and fought for what he rightly believed to be a Harrier jump plane. A new documentary tells the wild story.”
Source: i.ytimg.com
We really wanted to get the story out there because we think, looking back, it really meant something,” Hoffman told us. “Other than just being a funny and funny and clever ride and all the things people want to think about it,
It is one. Great story. No one dies, it’s not a mass murderer, it’s some friends who took Pepsi up on their offer. The only way to see scenes from our new magazine is on Saturday.
Sign up to get the inside story from our top writers, plus all the must-have articles and columns delivered to your inbox every weekend. In the commercial, a student is seen getting off a jet in front of his school.
Pepsi Where’s My Jet Ending Explained – What Happened When John Leonard Tried To Win The Jet?
“Of course it’ll beat the bus,” joked the actor. The headline on the screen stated that the prize required 7 million Pepsi points, far more than the dozens or hundreds of points required for more practical items.
(The aircraft was apparently computer-generated in the commercial, lending credence to the idea that perhaps Pepsi had none to give away.) This continued outperformance eventually led to a promotion in 1996 in which Pepsi awarded prizes (or “Pepsi
stuff”) offered. Drink enough Pepsi and you could win a T-shirt, sunglasses, leather jacket, beach towel or, if the TV ad is to be believed, a Harrier jet. Pepsi, where’s my jet? It turns out to be equally pointless, despite the belated “revelation” that Pepsi had stopped an earlier promotion in the Philippines that led to riots and deaths (allegedly involving a pattern of duplicity).
Director Renzi brings their action to life with montages of archival footage, dramatic reenactments, animation, Coca-Cola-Pepsi taste tests, and other flashy devices. He is occasionally accompanied by Leonard and Hoffman on mountain climbs in present-day Antarctica, showing the friendship and adventurous spirit of the two.
The Netflix documentary series “Pepsi, Where’s My Jet?” Chronicles the fallout—a near-catastrophe for goliath Pepsi and a near-hefty windfall for the pair of Davids, John Leonard and Todd Hoffman—for an incredible advertising oversight. “I don’t think we look back with any regrets,” Leonard said.
“We didn’t get the plane, but for both of us – and to be honest I wouldn’t have said that before we started this project two years ago – but now we look back and I have very positive memories of having a lot of fun.
.The Pepsi Points loyalty program was launched in the mid-1990s where soft drink company PepsiCo offered customers the opportunity to earn Pepsi brand swag such as T-shirts (75 points), leather jackets (1450 points), sunglasses (175 points).
and other everyday things. You won’t see this moment in television history on a Netflix special. The rights holders of “Judge Judy” wanted an “astronomical sum,” in Leonard’s words, to license their episode for use in “Pepsi.” , Where’s My Jet?
Source: thehustle.co
” Due to the documentary nature of the Netflix series, Leonard and Hoffman were once again essentially unpaid except for a travel stipend. As it turned out, she ruled in favor of John who called Leonard.
“Quasi Summary Judgment Hearing.” Unfortunately, the showroom pilot had such a small budget that Leonard was told that his travel expenses negated the meager appearance fee, leaving him with nothing but a free (and brief) trip to California.
To get that many tags, they would need $700,000 to “technically” earn the amount needed for the plane. Hoffmann was not only the financial backer behind the plot, but was a good friend of Leonard’s before the Pepsi affair.
Once again, Todd Hoffman is back in the spotlight thanks to a Netflix series, which has viewers wondering where Hoffman is now and what his net worth is. However, all this happened a quarter of a century ago.
The world has moved on. Leonard and Hoffman changed. As we finish, I ask them if they find it strange to revisit the distant past like this, knowing the attention the show will bring. This made me so angry that I think the judge was incompetent and probably bribed, clearly she didn’t understand that the Pepsi marketing campaign was for John’s generation.
A generation of young people who felt that the Pepsi offer was fair. Pepsi is to blame and should at least have the decency to pay what the jet cost. Pepsi theme, Where’s My Jet? Pepsi attempted to win the “Cola Wars” against rival Coca-Cola through a 1996 promotion called “Pepsi Points,” which promised consumers the opportunity to use points—by purchasing soft drinks—on various branded products.
In an interview with The Guardian (opens in new tab), John Leonard revealed that there were people who believed he was challenging Pepsi just for his attention, even those he considered close. The ending was absurd… not because of the outcome of the trial.
But since Netflix leaves you hanging, maybe there was some appeal… Also, why was Harrier always in the background? I think it was confusing. That leads the viewer to wonder: it was John’s jet after all.
To go into more specific sentences, the case notes in more detail why a plane flown by your average high school student was clearly meant to be a joke and not to be taken seriously. They said, “I was hiding from this story for a long time;
It felt like a failure on so many levels,” he continued.” He taught me to laugh at myself and I think he taught both Todd and I about friendship. When Leonard discovered another loophole in the promotion, Pepsi points (one could be one, four in a 12-pack) could be highly earned.
But in the end, the plane proved out of reach for Leonard and Hoffman. What it doesn’t do, however, is convincingly explain why Leonard’s pursuit was legally or morally permissible, let alone interesting enough to warrant nearly three hours of investigation.
Source: www.the-sun.com
Despite some small instances of comic outrage, the series is just empty calories. There has been much talk of sticking Pepsi in the eye with this lawsuit, which eventually made it to a judge. However, Leonard and Hoffman’s anti-corporate spirit — and certain desire to stick it to Pepsi — rings hollow.
Leonard, it turns out, did not want to reveal anything about capitalist commerce or consumer rights with his crusade; He just baited that jet and found an apparent loophole that would allow him to get it.
Not only did the soda company not put a disclaimer on its now iconic ad, it also failed to realize that someone could actually collect the required 7 million points and try to redeem them for an airplane worth over $30 million.
As mentioned above, it was misleading to continue to show British Royal Navy aircraft throughout the series. If they had done it as a daydream by young John, it might have worked, but both adult John and Todd were shown with the plane.
My only complaint. The legal aspects were fascinating. However, he now reveals the error of his original assumption, saying: “What I’m struggling with today is how can I really think I’m going to get a plane? I’m 48 now and I’m looking. ,
“Man, what kind of dive** were you?” As radical as it was to hand over a downed and malfunctioning plane to Pepsi, it just wasn’t going to happen. In an August 1999 summary judgment, Judge Kimba Wood of the Southern District Court of New York claimed that
Pepsi clearly mocked the Harrier jet in its bogus offer. Judge Wood said, the ads were not a binding contractual offer; the chance to win the jet appeared in writing. Viewers of “Pepsi, Where’s My Jet?” will know that the two offered between $750,000 and $1 million.
rejected the settlement offer, depending on which side of the dispute you ask. Anyway, as Leonard told us, he blew almost the entire opportunity for a dollar promise to pay $250 “Judge Judge and “twenty years, amirite? In the media,
Leonard explained that he believed the plane would be used for thrill rides and air shows Can monetize by offering. (He was unlikely to fly himself—he’d only taken one flying lesson before, and it certainly wasn’t in a military jet.) Pepsi, Where’s My Jet follows what is arguably one of the wildest legal cases out there, as it follows.
. A man’s quest to try to get a Pepsi Harrier fighter jet as a prize after a misleading commercial.
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Welcome to my website! Here’s a brief introduction about me.
I am Charles Pham, a passionate individual with a diverse range of interests and experiences. Throughout my life, I have pursued my curiosity and embraced various opportunities that have shaped me into the person I am today.
