Shark Tank Bottle Breacher – Beer flavor options have exploded recently, and one company presented an idea for crowdsourced flavors in Season 7. MobCraft brews beers based on the most popular user suggestions on their website. Beer lovers can vote for their favorite flavor ideas or submit their own.
This company came to “Shark Tank” courtesy of its co-founder, Henry Schwartz, who came prepared with samples and sales figures. According to Shark Tank Blog, Mark Cuban was concerned that social media users could potentially vote for joke flavors that wouldn’t perform well.
Shark Tank Bottle Breacher

Still, Schwartz squelched this concern by explaining the pre-order system used for voting. Ultimately, Schwartz was unsuccessful in securing a deal with any of the Sharks. When Crane appeared on “Shark Tank” with his wife Jen in 2014, he asked investors for $150k for a 10% stake in the company.
Where Is The Bottle Breacher Now?
The “Shark Tank” investors did not take his offer, but Mark Cuban and Kevin O’Leary did agree to $150k for a 20% stake, per Shark Tank Blog. It seems like this deal proved fruitful for the Cranes — if you’re looking to kick back with a bottle of your favorite cheap beer and want an ammunition-themed way of opening said bottle, Bottle Breacher is still around today.
Many beer drinkers love draft beer but don’t always want to go to a bar or restaurant to enjoy it. On Season 8 of “Shark Tank,” Philip Petracca and David McDonald presented their company, Fizzics, for the Sharks’ approval.
According to the company, its DraftPour uses sound waves to produce nitro-style draft beer. Consumers can use any style of canned or bottled beer with the system, which is said to improve the texture and flavor.
On the show, the entrepreneurs served the investors beer from their innovative draft system and scored a two-way investment from Mark Cuban and Lori Greiner. After his brother gifted him a bottle opener made from a bullet, former Navy Seal Elijah Crane was inspired to start his own business.
According to the Shark Tank Blog, Crane started Bottle Breacher in 2012 and sold his handmade bottle openers on Etsy. Per his Etsy shop description, the Bottle Breacher is “made from decommissioned once-fired ammunition rounds, making them completely safe.”
The bottle openers are hand-polished and powder-coated, and can be personally engraved to order. Without a doubt, Bottle Breacher is one of many “Shark Tank” success stories, having come a very long way since its appearance on the show in 2014. Before “Shark Tank,” the Dallas Business Journal reports that Elijah Crane and his wife Jen
were making only about $500 a month in sales. As of 2018, however, Bottle Breacher was not only able to expedite its process and expand its product line, but also reach $17 million in total sales.
Even with all the wine options available these days, endless flavor combinations are still possible, and one “Shark Tank” presenter devised a way to tap into wine connoisseurs’ creativity. In Season 8, an entrepreneur and master sommelier named Billy Dim pitched his idea for Blendtique, a wine company that allows consumers to create custom wine blends at home.
According to Shark Tank Success, Dim received a somewhat lackluster response from some of the Sharks, but Lori Greiner was intrigued enough to make a deal with the entrepreneur. The article explains that the company had already enjoyed initial financial success before appearing in the series, and the business continued to grow afterwards.
Eli’s wife, Jen, had some experience in marketing and soon they had a marketing plan and were selling bottle breachers from their website as well as on Amazon and Etsy. In six months, they were bringing in $7,500 a month.

Business was good, but the Cranes felt it wasn’t going to get much better on their shoestring budget. After his brother gifted him a bottle opener made from a bullet, former Navy Seal Elijah Crane was inspired to start his own business.
According to the Shark Tank Blog, Crane started Bottle Breacher in 2012 and sold his handmade bottle openers on Etsy. Per his Etsy shop description, the Bottle Breacher is “made from decommissioned once-fired ammunition rounds, making them completely safe.”
The bottle openers are hand-polished and powder-coated, and can be personally engraved to order. Take for example Banana Loca, the banana-filling machine that had TikTok divided. This tool cores bananas and injects them with your favorite fillings – be it Nutella, marshmallow fluff, almond butter, etc. “Shark Tank” also introduced us to the Baker’s Edge baking pan, which is billed as the perfect solution for fans of edge
-piece brownies, and the Frywall, a silicone barrier that attaches to pans and keeps hot grease from splattering everywhere. He went to work in his garage and produced the Bottle Breacher. In the military, the “breacher” is the person(s) charged with forcing open closed/locked doors or destroying whatever is preventing the soldiers from progressing into the attack area.
Kevin put his own team on it and solved the production problems. Today, 1500 breaches are made a day. Inventory now includes a laser-etched American flag model, a purple one for ladies, every color and pattern imaginable, a Combat Cooler that holds a six pack, as well as key chains, cigar punches, humidors, T-shirts and hats.
Without a doubt, Bottle Breacher is one of many “Shark Tank” success stories, having come a very long way since its appearance on the show in 2014. Before “Shark Tank,” the Dallas Business Journal reports that Elijah Crane and his wife Jen
were making only about $500 a month in sales. As of 2018, however, Bottle Breacher was not only able to expedite its process and expand its product line, but also reach $17 million in total sales.
Over the years, “Shark Tank” has brought many entrepreneurs’ dreams to life, particularly those involving cool kitchen gadgets. Some of the best kitchen tools we’ve seen on “Shark Tank” include Scrub Daddy sponges, eco-friendly Grease Bags, and the itty bitty Spatty spatula.
However, there are so many other products that have “Shark Tank” to thank for their popularity. After its successful appearance on the show, Bottle Breacher continued to build on that success. In 2018, the Dallas Business Journal reported the company surpassed $17 million in sales and donated funds to multiple charities benefiting current and former military members.
The company has also vastly expanded its product line to include key chains, coasters, koozies, and apparel. Additionally, customers can purchase the original Bottle Breacher in three different sizes, many of which are engravable. Most notably, the company’s Never Forgotten Series features commemorative bottle openers dedicated to soldiers killed in the line of duty, with proceeds donated to military charities.
Over the years, “Shark Tank” has brought many entrepreneurs’ dreams to life, particularly those involving cool kitchen gadgets. Some of the best kitchen tools we’ve seen on “Shark Tank” include Scrub Daddy sponges, eco-friendly Grease Bags, and the itty bitty Spatty spatula.
However, there are so many other products that have “Shark Tank” to thank for their popularity. According to Shark Tank Recap, the company has enjoyed continued success since its appearance in the series and is among Kevin’s most profitable investment choices.

CEO Harriet Mills told Franchise Times that the company opens approximately 10-15 new locations per year and that the concept makes studios a popular choice for events such as bachelorette parties. Wine & Design offers franchise opportunities for aspiring entrepreneurs, but consumers can also enjoy its classes by streaming virtual parties on the company website.
Furthermore, the brand offers mobile courses and team building exercises for corporate functions. The company also offers a program called Art Buzz, which features kid-friendly art classes at local studios. Today, Bottle Breacher offers dozens of different styles of bottle openers, starting at approximately $15 apiece.
The company also sells other merchandise, including apparel, coasters, and keychains, all of which can be customized. It no longer has the same owners — Mike and Amber Wall bought the company in early 2022, and Crane is now a Republican candidate for Congress in Arizona — it appears that the company’s values remain the same, and its products stay true to the very first
Bottle Breacher Crane received more than a decade ago. The right cooler is essential when transporting beer to a tailgate party or backyard barbecue. Season 10 of “Shark Tank” featured entrepreneurs Teddy Giard, Logan Lamance, and Austin Maxwell, who presented their company, Kanga Coolers, for the Sharks’ consideration.
The trio created their company to solve the problem of keeping beer cold without needing a bulky traditional cooler. Instead, the company offers ice-less, soft-sided coolers that perfectly fit a case of beer. Mark Cuban jumped at the chance to invest in this company, securing a deal with the entrepreneurs before the other Sharks could even make an offer.
According to Sweetwater Reporter, the company entered into a five-year arrangement with Sweetwater Economic Development to support further growth. This agreement includes incentives to hire more staff to join the company’s team of 32 people. The article also notes that IcyBreeze has experienced a 174% increase in sales each year since 2018. The company offers its traditional cooler, the more advanced IcyBreeze Platinum, and accessories and replacement parts for each.
However, like many companies, IcyBreeze has suffered from some COVID-19 pandemic supply chain issues, which have limited its available inventory (via the company website). When Crane appeared on “Shark Tank” with his wife Jen in 2014, he asked investors for $150k for a 10% stake in the company.
The “Shark Tank” investors did not take his offer, but Mark Cuban and Kevin O’Leary did agree to $150k for a 20% stake, per Shark Tank Blog. It seems like this deal proved fruitful for the Cranes — if you’re looking to kick back with a bottle of your favorite cheap beer and want an ammunition-themed way of opening said bottle, Bottle Breacher is still around today.
These glasses — and the charismatic leaders of the company — inspired competition between the Sharks, with Robert, Mark, and Lori eventually banding together to invest in a percentage of the business. As of 2023, the brand offers its original wine glasses, a line of champagne flutes, cocktail glasses, and even portable charcuterie plates.
Customers can find all its products online or in dozens of retailers across the U.S. and Canada. In 2016, GoVerre even earned a nod from Oprah.com, which featured the brand’s wine glasses in a list of innovative summer-ready products.
In the first week after the episode aired, $1 million in sales poured in. The problem: They were producing about 100 breachers a day. They had to increase production 15 times. Eli and Jen were stressed out, working late every day and getting very little sleep.
They got even more stressed when Mark and Kevin wanted to know what was up—customers were complaining to them about the delays in delivery. Even companies that don’t land a deal frequently benefit from the exposure they receive on “Shark Tank,” which can be enough to capture consumers’ attention across the country.

One prime example is Copa di Vino, a single-serve winemaker that got turned down not once but twice. Entrepreneur James Martin butt heads with the Sharks in Seasons 2 and 3 and couldn’t secure a deal in either episode.
Unfortunately, ABC reports that the winery owner’s attitude rubbed the Sharks the wrong way in both episodes, even after his company achieved significant success between appearances. Although several were initially interested in investing, Martin refused to heed their advice in favor of following his own path.
Corti made the right choice remaining at the helm of his company. Shark Tank Success explains that wineries placed bulk orders for Air Cork products, especially after it appeared in a second reality series, “The Kitchen Inventors.”
The company offers Air Cork systems with a variety of pumps, as well as a three-pack of spare balloons. According to the FAQ section of the website, a single balloon inflation will extend the life of an open bottle of wine by three days, and the balloon can be reinflated as needed for longer preservation.
Art classes and wine tastings are fun, unique activities, and the Season 8 finale of “Shark Tank” featured a company that combines these events. Harriet and Patrick Mills presented their company, Wine & Design, a franchise business that offers two-hour painting classes paired with a glass of wine.
Harriet had attended one such event at a different company’s studio and decided to create a brand of her own. Although they aren’t the innovators of this business concept, their presentation impressed several Sharks. As a result, the pair accepted a deal from Kevin O’Leary, including a partial investment and loan totaling $500,000.
Unsurprisingly, the brand is still going strong after landing this deal with the Sharks. The company offers its flagship product in two different sizes, as well as an option for cans and a pint-sized cup for any beverage.
In addition, customers can choose from multiple product colors to suit their tastes. Furthermore, the brand offers a cooler, apparel, and spare parts for all its products. Businesses also have the option to place bulk orders of customized products through the company’s Custom Shop.
Yet another invention “Shark Tank” brought into view was the Bottle Breacher. These bottle openers made from dummy .50 caliber bullets first appeared in Season 6, and were pitched by a former Navy Seal (via Shark Tank Products).
Like many other products on the show, Bottle Breacher has a humble origin story. Although boxed wine is not a new idea, BeatBox Beverages offers a unique take on this product with its wine-based mixed drinks.
When it first debuted on “Shark Tank,” it was the brainchild of three business school classmates: Brad Schulz, Aimey Steadman, and Justin Fenchel. The company was Texas-based at the time and offered just four flavors. The original packaging looked like an old-school boombox, which fit perfectly with the business name.
According to the founders, the inspiration behind their brand was the desire for a fun, portable alternative to standard party drinks. After scoring a $1 million investment from Mark Cuban in Season 6, the brand has grown steadily.

Today, it sells 8 flavors of their party-themed beverages in single-flavor 12-packs or a variety pack. The flavor offerings are all fruit-based and include two different varieties of fruit punch, Blue Razzberry, Cranberry Dreams, and several other options.
BeatBox Beverages announced that it experienced a revenue jump of 110% from 2021 to 2022 and has expanded into more retailers than ever before. The company also continues to launch new flavors, including the 2022 release of Juicy Mango.
The brand representatives also appear in an episode of “Beyond The Tank,” a spin-off that gives fans updates from memorable “Shark Tank” presenters. Many people drink cold beverages such as beer on hot summer days, but what if beer coolers could serve another function?
Enter the IcyBreeze, a revolutionary product introduced in Season 7. These coolers run on ice and keep a single person (and plenty of beer) comfortably cool for hours. A team of three entrepreneurs presented this invention to the Sharks, who were intrigued until they heard the asking price for the product: $349.
This led the Sharks to drop out of negotiations one by one, and the original owners left without securing a deal. However, according to Shark Tank Recap, the business is still flourishing and under new ownership.
Countless devices promise to reseal an open bottle of wine perfectly, but Season 3 of “Shark Tank” featured a company that offers a truly unique wine preservation product. An entrepreneur named Eric Corti presented the Air Cork, originally called Wine Balloon, which is inserted into an open wine bottle and inflated.
Since the balloon takes up all the space in the bottle, it creates an airtight seal that keeps the wine fresh. Corti and the Sharks went back and forth, with Lori Greiner and Mark Cuban wanting to buy the creator out.
Although Corti agreed to a deal with Cuban, he eventually backed out and retained control of the company (via Shark Tank Blog). The hit series “Shark Tank” has given multiple companies the capital they need to bring unique, innovative products to life.
The series features a panel of expert investors who listen to companies’ presentations and potentially offer investment deals to help grow their businesses. The show gives entrepreneurs access to funding they might not be able to find through traditional means and helps small businesses gain a solid foundation, not to mention exposure.
As a result, many companies have enjoyed lasting prosperity since their appearance on the show, establishing a loyal fan base in their industries and expanding into new markets. Former Navy Seal Eli Crane did not know he was holding his future in his hand when his brother gave him a souvenir from the Philippines, a bottle opener made from a dummy .50-caliber bullet.
He knew, however, that it was the neatest thing ever and that he could improve both form and function. Take for example Banana Loca, the banana-filling machine that had TikTok divided. This tool cores bananas and injects them with your favorite fillings – be it Nutella, marshmallow fluff, almond butter, etc. “Shark Tank” also introduced us to the Baker’s Edge baking pan, which is billed as the perfect solution for fans of edge
-piece brownies, and the Frywall, a silicone barrier that attaches to pans and keeps hot grease from splattering everywhere. Beer lovers who want a bottle opener with some flare may appreciate the unique design of Bottle Breacher products.
The company appeared on Season 6 of “Shark Tank,” with entrepreneur Elijah Crane presenting the brand’s signature product: spent bullets repurposed into bottle openers. According to Shark Tank Blog, Crane was a Navy SEAL, and the company primarily employs military personnel and veterans.
Crane had already experienced financial success selling his products on Etsy, and came to “Shark Tank” intending to expand his growing business. Kevin O’Leary and Mark Cuban offered a combined deal, which Crane accepted.
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Emma Nehls is a military writer and historian with a passion for exploring the intricacies of warfare and the human experience within the military. With extensive knowledge and a deep understanding of military strategy, tactics, and historical contexts, Nehls brings a unique perspective to his writings.